Privacy Policy

Introduction

Reverse VAT Calculator UK ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website at reversevatcalculator.co.uk (the "Service").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Service. By accessing and using Reverse VAT Calculator UK, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

1. Information You Provide Directly

Our calculator is designed to operate locally in your browser without requiring you to create an account or submit personal information. However, if you contact us via our contact form or email, we may collect:

• Your name and email address
• Any information you choose to provide in your message
• Your IP address (automatically captured)

2. Automatically Collected Information

When you visit our website, we automatically collect certain technical information:

• Analytics Data: Through Google Analytics, we collect information about your interactions with our site, including pages visited, time spent, referral sources, and browsing patterns
• Advertising Data: Through Google AdSense, we collect data needed to serve and measure ads, including ad impressions, clicks, approximate location, and (with your consent) cookie-based identifiers used for personalised advertising
• Device Information: Browser type, operating system, device type, IP address
• Cookies: We use cookies and similar tracking technologies as described in the "Cookies & Similar Technologies" section below
• Log Data: Access logs including timestamps, pages accessed, and browser information

How We Use Your Information

We use the information we collect for the following purposes:

• Providing, maintaining, and improving our calculator service
• Responding to your inquiries and customer support requests
• Analyzing website usage through Google Analytics to improve functionality and user experience
• Monitoring for fraud, security threats, and technical issues
• Complying with legal obligations and enforcing our Terms & Conditions
• Sending technical notices and support communications
• Understanding usage patterns to optimize our services

Cookies & Similar Technologies

What Are Cookies?

Cookies are small files stored on your device that contain bits of information. We use cookies to remember your preferences (such as theme preference) and analyze site traffic.

Cookies We Use

The cookies and similar technologies we use fall into the following categories:

Your Cookie Choices

On your first visit, you'll see a consent banner. You can choose to accept all cookies, reject non-essential cookies, or use the "Customise" option to choose which categories you allow. Strictly necessary cookies cannot be disabled because the site relies on them.

You can change your choice at any time using the "Cookie settings" link in the footer of every page, or by clicking here to open your cookie settings. You can also delete or block cookies via your browser settings.

We implement Google Consent Mode v2, which means that until you grant consent, Google's analytics and advertising tags will not store identifiers or personalise content. After you grant consent, your choice is stored in your browser via the rvc_consent_v1 key in localStorage.

Third-Party Services

Google Analytics

Our website uses Google Analytics to analyze website traffic and user behavior. Google Analytics collects information such as your IP address, browser type, pages visited, and time spent on pages. Google may use this information to:

• Provide analytics reports about website traffic
• Improve Google's services and features
• Show targeted advertising (if enabled)

For more information about Google Analytics, please visit Google's Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Google AdSense

We use Google AdSense (publisher ID pub-6460377271288554) to display advertising on this website. AdSense and its partners use cookies and similar technologies to:

• Show ads, including ads that may be relevant to your interests when you have given consent
• Limit how many times you see the same ad (frequency capping)
• Detect invalid traffic and prevent click fraud
• Measure ad performance and report to advertisers in aggregate

Whether you see personalised or non-personalised ads depends on the consent choice you make in our cookie banner. If you reject non-essential cookies, you may still see ads, but they will be non-personalised (contextual only).

For full details on how Google uses cookies for advertising, please see Google's "How Google uses advertising cookies" page and the Google Privacy Policy. You can opt out of personalised advertising at any time at Google Ads Settings, or by visiting the Your Online Choices consumer choice page (UK/EU users) or the DAA WebChoices tool (US users).

Cloudflare

We use Cloudflare for website performance optimization and security. Cloudflare may collect certain technical data including IP addresses. For details, see Cloudflare's Privacy Policy.

Font Awesome & Google Fonts

We use Font Awesome for icons and Google Fonts for typography. When you load our site, these services may collect minimal technical data.

Data Retention

• Analytics Data: Google Analytics typically retains data for 26 months by default
• Contact Information: We retain information from contact form submissions for up to 12 months unless you request deletion
• Cookies: Persistent cookies expire according to their individual settings (typically 1-2 years)
• Log Files: Server logs are typically retained for 30 days

Your Rights Under UK GDPR

If you are a UK resident, you have the following rights under the UK General Data Protection Regulation (GDPR):

• Right of Access: You can request a copy of personal data we hold about you
• Right of Rectification: You can request that we correct inaccurate or incomplete data
• Right to Erasure: You can request deletion of your personal data (subject to legal obligations)
• Right to Restrict Processing: You can request that we limit how we process your data
• Right to Data Portability: You can request your data in a portable format
• Right to Object: You can object to certain types of processing, including direct marketing
• Rights Related to Automated Decision Making: You have protections against decisions based solely on automated processing

To exercise any of these rights, please contact us using the information provided in the "Contact Information" section below.

Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our website uses HTTPS encryption to protect data transmitted between your browser and our servers.

However, no method of transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. You use our Service at your own risk.

Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites. We recommend reviewing their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of significant changes by updating the "Last updated" date at the top of this page and, where appropriate, by providing you with additional notice. Your continued use of our Service following the posting of changes constitutes your acceptance of such changes.

Legal Compliance

This Privacy Policy is designed to comply with the UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018, Privacy and Electronic Communications Regulations 2003 (PECR), and other applicable UK privacy laws.